Zeeto is an image editor specialising in high-end and creative retouching. He offers expertise in digital image creation, which he has developed over twenty-two-year career in the media industry. He has worked across multiple disciplines of digital image creation, from pixel graphics, advertising graphic design to postproduction. As pixel graphics is where Zeeto first started out, it’s the ‘pixel-level’ attention to detail that defines his work.
His experience includes working with, and for, gaming production studios, photographers, global advertising agencies, media production companies, international brands and end clients.
Zeeto has worked as a retoucher since the beginning of the digital photography era in the late nineties. He was given an opportunity to join one of the first professional digital photography studios in London, which allowed him to be part of the generation of creatives who pioneered the field and set a number of industry standards and workflows for modern media production processes.
Zeeto grew up with a passion for exploring the natural sciences, always nerding out over how things work and what makes things happen. This hands-on curiosity became a driving force in his life, which is strongly manifested in his work. Whenever possible, he has always sought to be involved in every stage of the image-creation process, from concept creation, set engineering, and art and creative direction to post-production, working with printers, and the final delivery of assets. This allows him to offer any aspect of image-creation services, either bringing concepts to life from start to finish or assisting at a particular stage of the production process.
His work includes images for: Acura, Burberry, Carlsberg, Disney, Dunhill, Google, Guinness, Honda, Nike, Nokia, Virgin, Vodafone and agencies like DDB, Diageo, Saatchi & Saatchi, Taylor James and Uniliver.
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